Hello We’re Simply Nootropics

Our mission

Our mission is to help you feel, look and be at your best, every day.

How did it all start?

After enduring brutal burnout from overworking and constant travel between New Zealand and Australia for business, Anthony Baxter discovered the power of nootropics for mental clarity and health. Dissatisfied with existing products, he teamed up with Stuart Vaughan, a natural health expert, to create Simply Nootropics in 2021. Soon after, they brought Dr. Brian P. Ramos onto the team, a Yale-trained neuroscientist, assembling the "Avengers of Health."

Committed to providing the highest quality, sustainably sourced, stimulant-free supplements, Simply Nootropics now offers over 10 science backed products that support cognitive function and energy, anti-ageing, and overall well-being, transforming thousands of lives across the globe.

Meet our team

Anthony Baxter

Anthony combines his entrepreneurial talents and brand building background with his innate desire for self-improvement. He takes great pride in personally using each supplement daily. His vision is to offer accessible nootropics and education that transform lives.

Stu Vaughan

Stu is a health supplement innovator with a talent for making complex concepts accessible. He’s the driving force behind Simply Nootropics’ reputation for quality and trust. His expertise and commitment perfectly complement Anthony’s business vision, shaping our brand’s success.

Dr. Brian P. Ramos

Dr. Brian P. Ramos, Ph.D. in Neurobiology from Yale University, a leading authority in neurocognition and healthy ageing. Brian’s educational content, knowledge and insights ensure we are delivering results and staying at the cutting edge of science and health research.

GMP Certified

Our Simply Nootropics capsules and NMN are produced in a facility certified with Good Manufacturing Practices (GMP). This ensures that our products meet stringent quality controls for your assurance of excellence.

Quality Control

All our nootropics supplements undergo stringent third-party lab testing and manual safety checks before packaging, ensuring you receive the highest quality products. We post our certificates above for transparency.

Science meets performance

We craft our supplements using ingredients validated by clinical research, using clinical study dosages and approved by our in-house neuroscientist ensuring they support overall well-being and peak performance.

We're going plastic free

At Simply Nootropics, we're dedicated to enhancing wellness while protecting our planet, proudly announcing that our packaging is moving to plastic-free.